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Apr 9, 2020 · Securing a sponsorship might sound intimidating at first for small businesses. But as long as you have a compelling sponsorship program and ...
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About this book. ​Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image ...
Sponsorship marketing isn't just a “feel-good” expenditure. Forbes says it's actually one of the few marketing types with the potential for huge payoffs.
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​Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an ...
Nov 30, 2022 · No matter where you are in your career, finding the right mentor or sponsor can be pivotal in your professional growth.
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Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance [Gross, Philip] on Amazon.com.
What difficulties do we experience as sponsors and sponsees? How can we work through our difficulties and use them as opportunities to grow? What skills ...
By sponsoring events that align with their brand and target audience, businesses can create memorable experiences for their target audience, build relationships ...
Dec 13, 2023 · Contributor Opinions expressed by Forbes Contributors are their own. I teach growth leaders how to grow revenues, profits and firm value.